Killing trees with lasers isn’t cool, says Epson. So why are inkjets any better?
It may seem paradoxical that laser printers and the concept of the paperless office both came about at the same time, in the early 1970s, but both were birthed by the bitmap. Semiconductor memory and integrated logic got good and cheap enough that terminals capable of decent font and graphics rendering became viable for larger corporations.
Visionaries still hopped up and down and said paper's days were numbered: those who took more water with it knew that hard copy would be hard to beat for decades. Forty years on, that race may finally be run. Epson isn't uniquely bad among companies, but that's not a high bar. If lasers were still profitable for Epson, Epson would still be selling lasers. Prove us wrong, Epson. Show the laser division's projected profits up to that 2026 cut-off point.
The paperless office is here – it's just unevenly distributed. Most of us got a sneak preview during the Great Work From Home; there were no handouts at meetings, no quick 10-pagers lazily spewing from the Laserjet to read on the train home. Printing is a habit that is easily lost now connectivity, screen tech and all-day devices can take the place of dead wood.
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