'subtle but necessary'.
The previous Aston Martin logo looked positively busy by today's standards with its green gradient background and fussy semi-circular line. The lines reflected the original Egyptian inspiration for the design but didn't seem to say much about the brand today. Saville, a graphic designer most famous for his album covers for the Manchester record label Factory Records, has sensibly ditched both of those elements.
The gradient's been replaced with a solid British racing green, and the remaining lines have been thickened. That makes the bolder, but also more streamlined and modern-looking, showing an intent to boost the Warwickshire-based company's appeal among a younger and more international audience, while respecting the brand's history.
As Aston Martin's executive vice president Marek Reichman says,"every millimetre of each line – of each shape within the new wings, are drawn forward from the depths of our 109-year Aston Martin creative wellspring."
Danmark Seneste Nyt, Danmark Overskrifter
Similar News:Du kan også læse nyheder, der ligner denne, som vi har indsamlet fra andre nyhedskilder.
Newcastle links 'very concrete' in €10m forward with Aston Villa and Leeds 'very interested' - Football365Football365 - Newcastle United have signed Matt Targett, Nick Pope and Sven Botman so far this transfer window...
Læs mere »
Martin Heaney sentenced for prostitution and human traffickingCounty Down man who admitted a series of prostitution and human trafficking offences is given five-year jail term
Læs mere »
Odegaard believes he and new Arsenal star are set to have 'fun' this seasonMartin Odegaard says Arsenal are ‘lucky’ to have new signing Gabriel Jesus, and believes he and the other new Gunners additions will help them finish in the top four next season. As wel…
Læs mere »
Martin and Shirlie Kemp's fans blown away by latest home transformationMartin and Shirlie Kemp house: The Celebrity Gogglebox stars are renovating their home and their new staircase is so stunning – see before and after photos
Læs mere »
Prince Harry makes rare comment about son Archie Harrison on New York outingPrince Harry made a rare comment about his son Archie Harrison when he delivered his poignant keynote speech on Nelson Mandela International Day
Læs mere »
Stacey Solomon’s new In The Style collection is perfect for stylish mums this summerCheck out the latest Stacey Solomon In The Style collection with our pick of the best clothes for glam and stylish mums. Read more on M&B.
Læs mere »