If you haven't seen this, we recommend doing so right now.
We love a nice website Easter egg. Little surprises buried in a web design might not necessarily add functionality to the site, but they can add a dose of delight that makes the user smile when they 'clock on'. And the Tag Heuer website is a great example.
We might not normally expect eyebrow-raising surprises from the site of a Swiss luxury watchmaker, over than perhaps the prices. Sure enough, much of the site is what you would expect: videos of men tying ropes on a boat while wearing timepieces that may have cost even more than said seafaring vessel. But hit the specific product pages and there's a lovely little treat. The photographs of the watches tell the real time .Never mind if you can't afford the $6,750 Tag Heuer Carrera Skipper.
But there's more. You can also click the watch's two buttons to stop/start and reset the second hand, which really does count out the seconds in real time. It's a web design Easter egg that ticks all the boxes. It's sleek and subtle, precisely executed, has a powerful 'wow' effect when the user notices it, and it's also completely relevant to the brand and product.
Danmark Seneste Nyt, Danmark Overskrifter
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