We first wrote this years ago. Elon Musk's just ruined all the neat lessons we had picked out.
Pinterest is another social media platform that's only made one, relatively subtle change to its logo over the years.
over the years is another example of how a beloved logo can be imperceptibly improved, by streamlining and simplifying it over time. It's difficult to remember a time when no one knew what YouTube was, but when the service, created by former PayPal employees Chad Hurley, Steve Chen, and Jawed Karimon, launched on Valentine's Day 2005, that was exactly the situation.
The new logo was created specifically to be a more flexible design that works better across a variety of devices, including tiny screens. As YouTube explained in a blog post:"When room is limited you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly."
On launch, it sported a logo based around a monochrome, slab-serif M, using the Stag typeface . As a platform aimed at writers, this simple, uncluttered serif, reminiscent of typewriters and print, made a clear and bold statement.In 2015, however, Medium's then art director Erich Nagler, said in a blog post that this design had not proved particularly extensible.
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