There\u2019s a new made-to-order attitude that\u2019s less about stuffy sartorial legacies and more about conscious consumption. After decades of manufacturing for other brands, the fourth generation of the Goral family have launched their own line of handcrafted men\u2019s sneakers and shoes.\u00a0\n\u2018The off-shoring of production from many companies has...
Goral’s made-to-order ‘Mellor II’ trainers involve 200 stages of production but they’ll be on your feet within ten days of a clickthat’s less about stuffy sartorial legacies and more about conscious consumption. After decades of manufacturing for other brands, the fourth generation of the Goral family have launched their own line of handcrafted men’s sneakers and shoes.
‘The off-shoring of production from many companies has further highlighted the importance of Made in England for us. We wanted to create a business model that promotes things made in the UK and also support our workforce for the years ahead,’ Dominik Goral, Goral’s commercial director says. ‘Contract work alone wouldn’t provide this stability.’ In 1936, Goral’s great-great-grandfather began making footwear out of a small workshop in Krakow, Poland.
The ‘Mellor II’ – a pared-back take on a classic trainer – involves 200 stages during production. ‘We’re technically a small start-up with limited budget and time, meaning that we need to put our resources to best use. Offering made-to-order removes the need to discount products or push sales. We can concentrate on quality and minimise waste. We’re proud of our 80-year history, but we’re looking towards the next 80.
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