The corporate backlash to Pride proves that rainbow washing won't save LGBT people

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The corporate backlash to Pride proves that rainbow washing won't save LGBT people
Danmark Seneste Nyt,Danmark Overskrifter
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The speed at which some organisations have capitulated to bigotry is not only shocking, but also reveals the fragility of corporate support 🖋️ Jefflez for ipaperviews

decided to remove some of its Pride-themed products after a month-long campaign by anti-LGBTQ+ activists that included harassing their employees.

When companies cave to these bigots it not only sends a clear message to the queer community that they do not stand with us, it also encourages these mobs to attack other organisations.To answer that question we have to go back to 2014. Conservatives in the US realised they were losing the fight against same-sex marriage. They needed a new target to rally their base and dictate the national conversation. Quickly, they settled on making trans people a wedge issue.

However, what started in the States didn’t take hold across the pond until 2018 when Theresa May opened a public consultation into. This is the legislation that regulates how trans people can get their gender identity legally recognised. By inviting the public to have their say on trans rights, the consultation opened the floodgates to an unprecedented torrent of anti-trans opposition in the press, Parliament and online and was the catalyst for today’s wave of transphobia. A 2019 study found the British press wrote

, many of them written “in order to be critical of trans people” and painted “trans people as unreasonable and aggressive”.recently said he was “deeply concerned” by the rising anti-LGBTQ+ hate in the UK fuelled by the “toxic nature of public debate surrounding sexual orientation and gender identity”.

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