Ever wondered how the iconic logo came to be?
Even this early on, Coca-Cola liked to mix things up now and again with eye-catching changes. In 1889, it experimented with separated letters, diamonds and elongated tails that drew even more attention to the two Cs. And in 1890, it rode the Art Nouveau wave with the most radically different Coca-Cola logo that we've seen to this day, with elegant swirls and what looks almost like musical notation. But it seems that this design was used only once, on the company's first calendar.
The trademark information was also taken out of the logo itself. It would instead be written underneath in the logo's various applications, and would eventually take the form of an R at the end of the logo.Coca-Cola soon began experimenting with different backgrounds and applications for its logo. In the 1940s, the Coca-Cola logo was often used on a red disc or button in advertising, including in outdoor signage.
The Coca-Cola logo is an incredible example of how a logo can endure against changes in fashion and requirements over the years. There are many much young brands that have changed their logos more radically in a much shorter space of time. For examples of the logo evolutions of today's tech giants, see our features on the
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