Taylor Swift Era's Tour, Beyoncé's Renaissance Tour and Greta Gerwig's Barbie have single-handedly saved the economy this summer. Read more on Grazia.
projects that Queen B's Renaissance tour might even surpass the Era's projection and bring in $2.1 billion.
Beyoncé’s economic success has been coined the 'Beyoncé Bump' by Yelp, an online directory for discovering local businesses. It was previously reported that Beyoncé Renaissance concert in Sweden single-handedlyearlier this year. Michael Grahn, Danske Bank’s chief economist in Sweden, said the start of Beyoncé’s Renaissance tour in Stockholm bumped prices.
When Queen Bey came to perform in Tottenham in the UK, she even gave back to local businesses in the area. Chuku’s, a Nigerian Tapas restaurant, was among 500 London businesses that applied for the grant from BeyGOOD’s Black Parade Route Impact fund and won. The $1m fund was created by Beyoncé as part of her current world tour to support small businesses where she performed that have been affected by 'economic inequities.
Chuku's received £8,000 from the Grammy award-winning singer. Ifeyinwa Frederick, Chuku’s co-owner, told BBC London it was 'just wonderful' to be recognised by the awards team after a 'very challenging few years.' She told the publication, 'Receiving a grant like this is really energising and can have a positive impact to help you keep going, given the challenges we faced, having opened four-and-half weeks before the first lockdown.
Beyoncé Renaissance tour has also spearheaded a cultural movement. As the Grammy-winning singer takes to the stage, concert goers are greeted by a larger-than-life display of the Progress Pride Flag, a symbol of pride that centres some of the most marginalised members of the LGBTQ+ community and elevates their voices. Ballroom culture is celebrated as her dancer's vogue across the stage in dazzling silver costumes.
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