Two picks that make it easier to engage, expand, and convert audiences across platforms.
—for performance, ease of use, features and integrations, visual appeal, instructions and support, and value. Our picks are Hootsuite, an all-around high-quality platform, and Buffer, a budget-conscious pick that offers a more limited but still useful suite of functions.
Both of our picks have multiple subscription levels, with a free trial or tier to try out the platform. Both platforms also offer tools powered by artificial intelligence. Buffer provides a limited number of credits to try out its AI assistant, which helps users brainstorm post ideas, generate copy, and repurpose posts from one platform to another. Hootsuite’s AI tool, called OwlyWriter, can generate post ideas and copy based on previous posts, a website link, or keywords.
Premium features like Grammarly and Canva integrations, performance benchmarking against industry averages and specific competitors, and the ability to follow trends and keywords across social platforms.Pricey platform, with less freedom to customize the number of social accounts, which may be a dealbreaker with smaller budgets and fewer social channels.Our budget-friendly pick for teams looking for more flexibility in pricing with fewer social accounts to manage.
The tagging feature seemed to work less well for LinkedIn and Twitter, with some manual searching necessary on the websites for the specific account or page.
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