Three new members mean more money and possibly survival. But what made the league great — men's basketball — takes another hit.
Because of ESPN’s pro rata clause with the ACC, the network will pay the league full additional revenue shares for each of its three new members. But ass Nicole Auerbach reports, SMU will defer receiving any distributions for its first nine years of membership, and Cal and Stanford are expected take shares starting at around 30 percent. That means ESPN will be paying out the equivalent of three new membership shares … but most of that money won’t actually be going to Cal, Stanford, and SMU.
The exact details of that split matter, but the concept in itself is one of the ACC’s few chances of staving off future defections.
Because if those deals aren’t more lucrative — if the financial gap doesn’t keep growing, or if heaven’s forbid, it actually shrinks — then doesn’t the ACC’s current media rights deal suddenly look a little rosier?The only certainty is that in the ACC’s last-ditch effort for long-term stability, it is openly welcoming more mediocrity to the sport the league was founded on.
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