The new Tag Heuer Carrera Chronosprint x Porsche watch translates the power of the Porsche engine into horological form
With a shared emphasis on engineering, elegance and precision, watches and cars have always made excellent bedfellows, a fact that hadn’t escaped Tag Heuer and, who cemented their unofficial partnership in 2021 with the launch of a new watch nodding to the motorsports background of both brands.
‘The good thing about the Tag Heuer Carrera is that it has some very strong design codes,’ says Tag Heuer heritage director Nicholas Biebuyck of Jack Heuer’s creation, which encapsulated the legibility crucial in both racing and watch design. ‘Today, we could call the real purity of the design midcentury modernism but at the time it was just Jack – he had a great passion for cultural communication, and spoke about his love of Oscar Niemeyer, Ludwig Mies van der Rohe and the Bauhaus movement.
The partnership is a natural one for both brands, whose history has long been intertwined. Upon its introduction in 1963, the Porsche 911, designed by Ferdinand Alexander ‘Butzi’ Porsche, broke records with its 0-100 km/h acceleration in 9.1 seconds. This achievement inspired many, including Jack Heuer, whose love of a racing success story led him to follow the legendary Carrera Panamericana road race, the name later sparking the idea for a family of watches. The Porsche 911 Carrera RS 2.
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