Supermarket under fire for budget range price hike as shoppers say they're buying the cheapest of everything
A supermarket is under fire for the increasing the price of a shopping essential from its budget range.
When we first started the comparison, the bill was less than £10 in every store. That was for 160 tea bags, as well as coffee, a two-pint bottle of milk, a loaf of bread, a pack of chicken breasts, a pack of mince, beans and butter.At that time Asda was the third cheapest retailer behind Aldi and Lidl.
One shopper told us: "If I had any money to spare then I wouldn't be buying the cheapest of everything there is. I buy Asda's Just Essentials range because it's cheap and it's all I can afford. Recent research from Which? showed that it's actually supermarkets' own brand and budget ranges that have gone up more than premium and branded foods during the cost of living crisis.
Danmark Seneste Nyt, Danmark Overskrifter
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