A new video game sensation that features an adventurous feline has resonated with cat lovers and some of them are using the game to raise money for real cats.
Annapurna declined to disclose sales or download figures for the game, which is available on PlayStation and the Steam platform. However, according to Steam monitor SteamDB, “Stray” has been the No. 1 purchased game for the past two weeks.
In a happy coincidence, the shelter had just set up a profile on the platform Tiltify, which allows nonprofits to receive donations from video streams, the week the game launched. The player channeled donations to the shelter, smashing her initial goal of $200. About nine campaigns on Tiltify mention the game “Stray,” the company’s CEO Michael Wasserman said. JustGiving, which also facilitates charity livestreams, said it identified two campaigns with the game.
NBC and Telemundo owned and affiliated stations will partner with local animal shelters and rescues from August 1 to August 31
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