The famously unfashionable canned meat, made of ground-up pork shoulder and ham, is up 36%, according to Waitrose's annual food and drink report
Sales of Spam and fish heads have risen a third as people seek out cheaper meals amid the cost of living crisis.
It's been around since 1937 but the supermarket calls it the"comeback king of 2022" and says more shoppers are searching for recipes involving the brick-shaped product. And while fish heads may not be to everyone's taste, sales are up 34% this year as people increasingly use them in curries, soups, stews and stocks.
Danmark Seneste Nyt, Danmark Overskrifter
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