Apple’s Siri circus shows Google has the AI edge
Earlier this year, the New York Times ran a story explaining how Apple had “lost the AI race” to the likes of OpenAI and Microsoft – and a new report from The Information digs deeper into the stagnation of Siri, the company’s once-groundbreaking virtual assistant.
The Information reports that the likes of Srinivasan Venkatachary, Steven Baker and Anand Shukla were lured away from Apple to Google; owing to the latter’s supposedly greater understanding of – or, at least, willingness to embrace – large language models . Apple CEO Tim Cook allegedly “tried to persuade [these individuals] to stay” at the company, but Google CEO Sundar Pichai is said to have personally wooed them away.
The other problem – which plays into the above – is Apple’s supposed reluctance to take risks with AI and Siri. The Information reports that “top executives” at Apple are worried about seeing the company’s software make headline-worthy gaffes – of the sort we’ve seen from ChatGPT and Bard in recent months – since Apple is known for having a watertight public image.
Instead, while the likes of Google and Microsoft pile billions into chatbot development, Apple seems set to remain focused on delivering actual, physical products that trump the competition – a strategy which has proven staggeringly lucrative over the years.
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