tressed shoppers are already scrambling to bag Christmas bargains before the cost of living crisis gets even worse. Retailers including John Lewis say the trend for planning December festivities early has massively accelerated this year.
Sales of the department store’s decorations and trees are already three times higher over the past month than in the same period in 2021.
This is a technique known as ‘Christmas creep’ in which retailers start promoting winter-themed merchandise earlier every year.Platinum JubileeJohn Lewis’ cheapest fake tree is an own-brand 6ft illuminated version at £149, with the priciest its 9ft Brunswick spruce at £399. magazine, said families should be starting their Christmas planning early to make this holiday less of a financial drain.
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