Shocking but not surprising: The average price of a GPU at retail has doubled since 2020

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Shocking but not surprising: The average price of a GPU at retail has doubled since 2020
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The GPU numbers don't lie, but they do make us 😥

Broadly, the assumption is that AMD and Nvidia must know what they are doing. But we still find it very hard to compute that an average selling price of nearly $900 for Nvidia GPUs—which is the dominant player with the majority of sales—is sustainable for PC gaming.

Does your average PC gamer have $900 for just a GPU, never mind a CPU, RAM, SSD, motherboard and monitor? And if they do, what does that say about PC gaming? It's certainly interesting to note that pricing for many kinds of gaming-relevant hardware hasn't gone into orbit. CPU pricing remains within touch of historical norms and you can buy a high refresh gaming monitor for $150.

So, for now, we're sticking to our expectations that this GPU price spike will eventually restrict sales so severely that some kind of adjustment is inevitable. But as the months and years tick by, it's certainly harder to argue against the notion that a new"normal" hasn't arrived. But we'll keep doing that. For now.Sign up to get the best content of the week, and great gaming deals, as picked by the editors.

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pcgamer /  🏆 38. in UK

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