Seven of the biggest collectives in college sports are forming The Collective Association. The group seeks to “advocate for student-athletes, share best practices and act as a unified voice to shape the development of the NIL market and beyond.'
’s TigerImpact to meet with lawmakers and discuss the role of collectives and their interest in uniform NIL legislation.“That itself, right, wrong or however you feel, is clearly a problem and creates confusion for all parties,” Harris said. “Everyone is confused and doesn’t know how to operate. What we want to help do is create a potential framework for how we can all operate together.”
TCA also hopes to work toward having a verification process and registry of agents who are allowed to work with athletes. Currently, anyone can present themselves as an agent of a college athlete, unlike theThe partnership plans to “monitor real-time marketplace and compliance developments” to help inform universities and lawmakers about trends and data within the complicated, rapidly shifting NIL ecosystem.
They also plan to help develop a revenue-sharing model for athletes that would not require them to become employees, the release said. “It may take one year, three years, five years, 10 years. I don’t know. But I think it’s really clear that it doesn’t make sense for student-athletes not to have a piece of these massive revenue opportunities that are all currently going elsewhere,” Harris said. “We don’t have the perfect model today but we want to come together and work toward creating solutions toward that concept of revenue sharing.
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