The collection encourages us to display our home possessions like sculpture in a museum
– a Danish textile company based in Copenhagen, which has deep roots in Scandinavia’s world-famous design tradition. Since 2014, Simons has been transplanting his feted taste to the brand, with a luxurious range of fabrics – some inspired by the pointillist, dotty painting technique popularised by Georges Seurat.The Shaker system
. While living in the US, Simons was drawn to the Shakers – a religious sect from the 18th century that favoured an unsparing, minimalist approach to design. Considered by many as the forefathers of modern American design, Shaker culture acted as a precursor to the barren minimalism of Donald Judd and John McCracken – two artists who greatly inspired Kvadrat’s new collection.
In the brand’s new concept store located in the Old Town of Copenhagen – a street which also houses a boutique full of eccentric pieces by Danish fashion designer Henrik Vibskov –collection is hung on white walls like art in a museum, and proposes an alternative way of showcasing clothes outside the confines of a closet.
Despite their size, Simons believes these sculptural tableaus are versatile, and could work either in a huge home as a centrepiece or in a 35-square-metre apartment in Tokyo. “More than ever the home is the absolute centre of our lives and I wanted to create a system that would change it for the better,” he explains. “I am trained as an industrial designer, [but] just putting out beautiful products was not enough. I wanted to conceive something relevant to how we live today
Danmark Seneste Nyt, Danmark Overskrifter
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