Save us from the wave of narcissistic podcasting: Meghan, Kim, and now Gwyneth has two 🎙️ These podcasts are pure vanity: a signal to the world about how the host should be perceived ✍️ sarahmanavis
, interviewing celebrities and discussing “marrying everything high and low brow”, with the third episode each week available to paying subscribers only.On the surface, this trend signals a moment in which celebrities are taking themselves – and modern life – more seriously. However, despite their worthy subject matter, ranging from sex to politics to race, more often than not, these podcasts do little beyond serving as a brand exercise for the sole benefit of their hosts.
The podcasts are of varying quality, but the thread that runs throughout is, at best, a clear aim to enhance the brand of their host and, at worst, a complete tone deafness in their topics.and criminal law activist. While Ratajkowski’s comes one year after the release of her essay collection,, which aimed to present her as a political writer. It was a bestseller in the US but it was panned by critics as “Celebrity brand exercises are, of course, nothing new.
Beyond its shallowness, though, the podcast crassly aims to situate Ratajkowski – a celebrity with a net worth of $8m – as something of a “common man”: last week she did an episode on inflation and the pinch many may be feeling about rising costs around Thanksgiving. What ultimately comes to light is the belief that the creation of a podcast is in itself enough to transcend quality or popularity – that by simply making a podcast, you must be a high thinker and/or a woman of substance.
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