Involving Dominican friars, the Medici family, the Black Death, a rediscovered citrus fruit, and the world’s oldest apothecary, the story of Santa Maria Novella and its fragrances is 800 years long
It was this rich past that CEO Gian Luca Perris was keen to honour when he joined the brand, which has continued to sell traditional elixirs, along with more contemporary skincare products, oils and soaps, in 2020. The nose and businessman is no stranger to a brand with history having learnt his craft at the French perfume house Houbigant, the makers of the scent which,, gave Marie Antoinette away while she was trying to escape the French Revolution in disguise.
“For me, it’s important that Santa Maria Novella doesn’t become a museum,” Perris says. “It is important to keep the roots but also to continue to create innovation. The monks were great at innovation. They were researching new ingredients, making new formulas, and allied with the Medici family to invest in chemistry and in pharmaceuticals.
Danmark Seneste Nyt, Danmark Overskrifter
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