Salah or no Salah, Saudi Arabia have already won. Let's not forget that

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Salah or no Salah, Saudi Arabia have already won. Let's not forget that
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Saudi Arabia want to be known for uncontroversial things. Bidding for Salah helps achieve that, regardless of whether Liverpool sell or not

Why the Saudi tourism authority recruited Lionel Messi to be their ambassador, and tried to sponsor the recent Women’s World Cup, something that Minky Worden from Human Rights Watch called “a shocking disregard of the suffering and ongoing repression of courageous women’s rights defenders in Saudi Arabia”.Why they are set on ‘Vision 2030’, the ultimate prize to eventually hold the World Cup in Saudi Arabia.

It’s what all of this is about. An extremely expensive PR exercise to persuade the world that Saudi Arabia is the sort of place that everyone can get on board with.The Salah bid is one of the ways they’re trying to do that. On one level, it almost doesn’t matter if they don’t succeed now. If Liverpool accept and Salah moves, then great, they get their man.

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