MAJOR supermarket chains are locked in a battle to secure the loyalty of customers. Earlier this year, Sainsbury’s launched Nectar prices, offering special discounts to cardholders in a bid to riva…
At Sainsbury’s the 12 items came to more at £31.27 but with a Nectar card this dropped to £24.77. That amounts to a weekly saving of £6.50 or £338.93 a year.
However, the majority of loyalty prices in both schemes were on branded items and to make the biggest savingsBy doing this we found our baskets at both supermarkets both cost a very similar amount – £18.06 at Tesco and £18.25 at Sainsbury’s. We often found the promotions where Tesco and Sainsbury’s price match to Aldi offered greater savings than loyalty deals.aren’t just about making shoppers stick with one store, says Adam Leyland, editor-in-chief of The Grocer Magazine.
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