Affordable and effective.
Meanwhile, those less cautious get in touch to say their skin is suffering - going red,, becoming too dry and sore or too oily. My friends straddle both camps, too. It’s madness to me that so many already overstretched women are being expected to combine skincare ingredients like some biochemist!
Even for someone as committed to skincare as me, anything that takes more than 4-5 steps is an absolute no for my lifestyle. But the biggest myth of modern skincare is that it needs to be complicated and hard for it to work. Honestly and truly, the opposite is true. Skincare works best when it is simple, easy, kind to skin and containing compatible ingredients that are proven to do the job.
I’ve been asked on a number of occasions if I’d like to launch my own skincare brand, but my list of non-negotiable proved hard to satisfy. I wanted my products to be affordable and friendly. Right now, people too often have to choose between single ingredient skincare at a good price, or beautiful and intelligently combined formula at a high one. I wanted them to get great, sophisticated formula at a fair price.
You should also give them bang for their buck. At every step, I pushed the envelope on price. I could never find an affordable liquid exfoliant containing all my favourite, so I was hellbent on making one, and I did - it’s called Placid. Silicone-free moisturisers are usually expensive, but for me, an affordable one was a non-negotiable, so we made Gel Quench and Cream Drench .
ingredients I wanted in on budget, but I was adamant that it shouldn’t cost more than £15, so I just kept rejecting it until the money women said yes, and we ended up with Butterclean.
Danmark Seneste Nyt, Danmark Overskrifter
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