Why Ronaldo shirt sales won't pay for the Manchester United transfer
"The fee's already been agreed between the manufacturer and the club," says Dr Dan Plumley, who is a senior lecturer in sport finance at Sheffield Hallam University.Getty ImagesJuventus fans left tributes to Ronaldo outside their stadium in Turin after news of him leaving the clubever seen in world football.
He says the club will get £5 per shirts at the absolute maximum - when the shirts on sale at the moment can cost fans up to £100.But Dan says there are other reasons they pay so much to make United's kits.Signing in style: Ronaldo and Kleberson show off their United kit in 2003"Big brands like to be associated with other big brands," he says - and Manchester United and Adidas are two of the biggest brands in the world.
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