From ChatGPT to deepfakes, AI's presence is getting harder and harder to ignore.
), price , and the online retailers that I can purchase the bag from. And who can I thank for unlocking this new level of technological witchcraft? Google Lens: the search engine’s latest foray into the world of search-based AI.You might have already used Google Lens.
Despite its relative infancy, Google Lens already racks up more than ten billion searches a month. And while there will always be a demand for text-based search technology, there’s something more intuitive about Google’s image-driven approach, particularly in the optics-obsessed world we live in. From social feeds and iPhone screenshots to internet-breaking memes, imagery is currency.
“If you’re simply looking to identify products that are out there, and thinking about visual information, that’s one thing, but then being able to extrapolate and add on these additional terms to it, it’s pretty powerful,” explains Lou Wang, director of product management for Google Lens. “It’s shifting people’s mindset and expectations that, in order to do a search, you have to describe it with text.
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