Perhaps Rihanna’s head is in her halftime Super Bowl show, but the performer has been enjoying a serious deep dive into retro athleisure.
, but the performer has been enjoying a serious deep dive into football jerseys and promo pullovers of late. Naturally, she’s come out winning.
Of course everyone can buy a New York Giants tee. Rihanna’s merch is old-school, nuanced and requires fostering relationships with vintage dealers who do the sourcing on her behalf. Brian Procell is one such retro leisurewear sleuth. His namesake Lower East Side store is frequented by Frank Ocean, Dev Hynes and Kendall Jenner, and has delivered on some of Rih’s niche brand asks. Scott USA jersey? Sure.No Limit Records was big in the ’90s – and clearly still in Rih’s thoughts.
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