Users tempted to purchase a dupe or knock-off beauty product online are being urged to stay alert
A retail expert has revealed the red flags consumers should look for when shopping for beauty product dupes online, as social media demand for cheaper alternatives rises. It comes as TikToks tagged '#dupe' have accumulated over 549 million views worldwide, and interest in the trend continues to grow.
This is especially important when purchasing through the likes of TikTok shop, as the marketplace says ‘sellers are responsible for ensuring that the product description contains all product information required by applicable laws and regulations, including product safety’. “However, it’s essential to check the product listings for beauty items, especially if you’re purchasing something in a different country, as there can be ingredients in there that are harmful or that aren’t authorized for sale in your region. You can also be easily swayed to buy something that claims it’s a dupe for something else."But don’t just take their word for it - see what others have said and whether the connection has been drawn anywhere else.
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