Some of the region's biggest tourist attractions are offering substantial discounts for BlackFriday
There's plenty of interest in Black Friday in the West Midlands.
Black Friday falls tomorrow; it is always the day after Thanksgiving in the USA an comes ahead of Cyber Monday which this year is on November 28. Despite the cost of living crisis, experts say that interest in Black Friday is still holding up, and people in the West Midlands are are among the most engaged in the day, in which retailers hold an early Christmas sale.
PricewaterhouseCoopers' research found that 43 per cent of West Midlands consumers are interested and may buy, compared to the 37 per cent average across the UK.
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