Raleigh to open experience centre in Nottingham showcasing past, present and future of iconic brand Site on Maid Marian Way will highlight history of company as well as its current range, and provide hub for local community and schools cycling
– whose bikes many of you reading this will fondly remember having ridden in your youth, and perhaps still today – is to open an ‘experience centre’ in its home city, Nottingham.
The site will showcase bikes from the company’s past, including of course the Chopper, Grifter and Burner beloved of kids who grew up in the 1970s and 1980s .As well as charting the history of the company – which at one point operated the largest bicycle factory in the world in the East Midlands city – the experience centre will also have a retail element that showcases Raleigh’s current range, plus those of sister brand Haibike.
Raleigh’s managing director, Lee Kidger, said: “Whilst consumer habits have changed and we are seeing more engagement online, we still believe that a retail store has its place in the bicycle market, consumers still want to see and test bikes before making a purchase. In 2017, the BBC aired a documentary charting the history of Raleigh, much of it focused on the Triumph Road factory – it’s still available on YouTube, and worth watching .
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