The FIFA World Cup kicks off on Sunday with hosts Qatar facing Ecuador
Alcohol has been banned from World Cup stadiums in Qatar, just two days before the tournament kicks off. Fans will no longer be able to buy Budweiser, which would have been the only alcoholic beverage available to fans due to its sponsorship of FIFA.
“The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”Alcohol free Bud Zero will still be available at all World Cup stadiums. It is understood hosts Qatar are concerned about the impact of alcohol sales on fans for whom drinking is not part of the culture – not just Qataris but people from other parts of the Middle East and Asia more widely.
Budweiser is likely to be unhappy with the move, as the company is reported to pay FIFA $75m every four years to be one of its top-level partners. In a now deleted tweet from the brewing company’s main account, it said: “Well, this is awkward”.
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