Prodrive’s new racing simulator is shaped by Callum Designs to be front of the grid
The studio has already worked with Prodrive, helping to create the provocative Hunter hypercar, derived from the company’s Dakar rally machine.
Richards rang up Callum and offered him the challenge. Prodrive would do the technical side, while Callum was tasked with creating something that was as striking and imposing as a grand piano. ‘I totally understood what David was looking for,’ Callum says. ‘Simulators tend to be rather toy-like and not something you could seriously put alongside your favourite furniture.
The simulator looks like a piece of conceptual technology. A seamless, dart-shaped bent-ply enclosure, finished in lustrous piano black, embraces the ‘floating’ driver’s seat, with the curved display screen and steering yoke the only hint of the technology contained within. The bent ply has to be meticulously sprayed to a perfect finish, creating an obvious link with the grand piano, while the ply is a nod to the work of the Eameses.
‘My wife actually said she’d accept it in the sitting room, not the games room,’ he adds, ‘because it’s such an interesting, iconic shape.’
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