Princess of Wales launches childhood campaign - but faces calls for long-term investment instead

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Princess of Wales launches childhood campaign - but faces calls for long-term investment instead
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The group Practitioners of the Early Years Sector say: 'We are well accustomed to MPs and royalty visiting early years settings, praising the invaluable work of practitioners but nothing is done.'

In a video message to mark the launch of her Shaping Us campaign, Kate said:"Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives.Image:"Today, the Royal Foundation Centre for Early Childhood is launching a new campaign, Shaping Us, to raise awareness of the life-changing impact we can have when we build a supportive, nurturing world around children and those who care for them.

The project is said to be Kate's"life's work" which she hopes will influence attitudes toward children in the early years of their lives.The Princess of Wales also joined students on the Childhood Studies programme at the University of Leeds A 90-second clay animation will also be shown in cinemas on Friday which shows the development of a young girl from birth to five years old as part of the Shaping Up campaign.launched the Child Friendly Leeds initiative in 2012 which encourages residents, businesses, and institutions to make the city the best place for children to grow up.

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