When the Bulls announced their 2023-24 regular-season schedule last month, they went viral with a Pokémon-themed presentation.
from Turkey. The rest of the team remains largely intact as it returns from a season where it failed to make the playoffs.
The overwhelmingly positive response from the video confirms the Bulls got it right, from the concept to the custom animation and sounds — and it took extensive research. To ensure they wouldn’t be off-base, the Bulls went shopping. They ordered vintage Game Boy consoles from eBay, along with old Pokémon games. That’s when the real fun began.
“We had all played it, but it had been a very long time,” Dukich said. “We literally ordered the games off the internet just so we could play them and get the feel right and be accurate to what they were.
The video ends with Benny the Bull lying atop the United Center roof, holding a Game Boy as if he were playing Pokémon. When the camera zooms out, showing the majestic Chicago skyline, a caption is plastered in the middle of the screen: “TO BE CONTINUED.”“There’s a lot we left on the cutting room floor that we can do in the future,” Dukich said.Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Try a week on us.
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