PlayStation is using Bungie to ‘rigorously’ vet its upcoming live service games, it's revealed.
claimed the two have a mutually beneficial relationship, with Bungie benefiting from SIE’s global marketing machine.
He added: “We’ve brought quite a lot to Bungie, just as they’ve certainly brought quite a lot to us. They historically have been a heavily US-focused publisher [with] their IP underexploited in key markets of Europe and Asia. “I’d also say… we have a marketing machine that, in my view, is world class and setting them to work on activating Bungie’s games, IP and brand I think is going to take their awareness and size of their business to a size that they’ve never seen before.”later described how Bungie has become involved in all its in-development live service games.an original IP from its London Studio“The learnings from Bungie have been very substantial in many areas,” Hulst said.
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