BA nails the real reasons we travel.
The ad campaign covers a wide range of formatsSome of the ads are tongue-in-cheek while other are more emotiveIt's a simple but effective premiseUncommon says the campaign will continue to evolve, with new copy responding to the local weather and what's happening in the news. Co-founder Lucy Jameson said: “We wanted to celebrate British originality at a time when we’ve never needed to rediscover it more. ‘A British Original’ champions people, not planes.
The campaign is incredibly simple, but it's humorous, sometimes moving, and the scale of it makes it very engaging. The amount of pieces should also help prevent people from getting bored of it. For more successful advertising, see our selection of some of the
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