It's only January, but...
"Today, we welcome you to meet the new Linksys," the company announced in an email to users
)."Our new logo is an all-encompassing expression of our mission to connect the world and the people within it. This change is more than a new logo or identity. It's a reflection of our commitment to you, our customer, to build the world’s most reliable, innovative, and future-ready wireless technologies."
But while the new monogram looks cool, and offers a clever play on the famous WiFi symbol, it's proving somewhat illegible. The dot is simply proving too subtle for many, with the design appearing to read 'LLnksys'. And one of TikTok's most eminent logo critics has already gone so far as to call it the worst of the year:
Danmark Seneste Nyt, Danmark Overskrifter
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