Parabola Works, the East London Clothing Brand Bringing Emotions to Life

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Parabola Works, the East London Clothing Brand Bringing Emotions to Life
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Elliot Long tells us about his provocative, multisensory clothing brand inspired by “different facets of human emotion”

, the show featured insects that were ground to a pulp behind a glass box, wine being poured into a cup before the bottle was promptly smashed over the drinker’s head, and – as Long’s ensemble cast of friends walked about the show space to a spine-tingling soundtrack by

– wailing extras chasing each other, bashing themselves against the brick walls of the warehouse in the process.“Sometimes, when you leave a fashion show you think, ‘wow, what world have I just been in?’ and that’s really what I’m trying to achieve with Parabola Works – to make people feel something. I truly believe that there is a way to do that with clothes,” says Long.

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