The RTX 4080 12GB got cancelled, but how is Nvidia making up to its partners for such a massive backtrack?
When it comes to the 4080 12GB rename, we're guessing Nvidia will take the advice of the masses and rebrand it as some variant of an RTX 4070. It could decide to stick with whatever the original RTX 4070 specs were intended to be, if those were already set, and peg this one as an RTX 4070 Ti, giving it a way to still put a high price on the card.
It was originally meant to sell as an RTX 4080 12GB for $899, but it would be tough even for Nvidia to expect the market to accept that price for a straight RTX 4070. If it's marked as an RTX 4070 Ti it may still have to drop the price, but $799 wouldn't be a huge surprise. One thing we don't know is when such a card might appear. We were expecting the RTX 4070 and below to arrive in the new year, but with these third-tier Lovelace GPUs just needing some fresh packaging, could they be an early Christmas present in December? Or a late one in January?
The big question right now will be whether Nvidia's offer to pay for the packaging will cover just the cardboard and printing, or if that will extend to the labour costs involved in taking each card out of its box, putting a new serial number sticker on there, and potentially even updating the vBIOS.
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