Live sports are the programming most resistant to cord-cutting. That’s why sports leagues are able to wring so much money out of networks. But how long will that be the case?
live game broadcasts to fans is Sinclair’s Diamond Sports. Its 19 Bally Sports-branded channels have the local TV rights to 42 teams, and with tens of millions of consumers dropping cable, the ability of RSN owners to pay the princely sums for those broadcast rights is strained. That money accounts for a big chunk of the revenue that baseball, basketball and hockey teams rely upon to pay players and cover expenses.
Who lands the rights? Expect the contender mix to include many of the familiar names already in the space: ESPN, Turner, HBO, Google, Apple, Amazon, etc.this fall of cryptocurrency exchange FTX — a company that used sports as a significant marketing tool — has served to functionally ice much of the digital asset spending with teams, leagues and athletes.
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