(But it probably won't be around for long.)
who reimagined our familiar logo in an old, Latin alphabet lettering style known as Fraktur. The decorative flourishes of Fraktur instantly mark it as a historic style yet Xesta was able to simplify it sufficiently to make it highly legible at a small size. Our in-house team then animated the new logo in a way that evokes the sharp, precise tempo of Xesta’s brush strokes."
But without this delightful context, the new logo seems to be throwing unsuspecting users, with viewers comparing it with everything from a heavy metal logo to, er, a tattoo:
Danmark Seneste Nyt, Danmark Overskrifter
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