Sometimes the smallest rebrands are the best
We're big fans of the NBC logo, thanks to its clever use of negative space. At first glance it looks like a simple coloured fan, but factor in that white centre and it becomes clear that you're looking at a peacock. And a subtle redesign has just made the effect even clearer.
Viewers have noticed the TV channel quietly rolling out an updated logo design, giving the peacock brighter feathers and a more prominent beak. It's a subtle tweak, but not only is it cleaner, but it makes the animal itself that little bit more obvious. “The NBC brand refresh is a love letter to audiences everywhere, driven by NBC’s innovative spirit while celebrating the network’s powerful legacy,” Juliet Garrett, senior vice president, NBC Creative Design, NBCUniversal Television and Streaming, told."In modernising the brand with quickly recognisable iconography and rich colours that reflect the spirit of our shows, we are enhancing versatility, allowing scalability and building consistency.
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