TOTAL COMPUTERS have teamed up with British Cycling to fund coaching scholarships aimed at getting...
Total Computers have teamed up with British Cycling to fund coaching scholarships aimed at getting more people from diverse backgrounds involved within cycling
The programme launched in 2022, with an intake of 18 scholars, who all have funded access to British Cycling education courses, alongside mentoring and personalised development programmes amongst much more. Asma believes that cycling historically has been viewed as a “middle-class sport” meaning that people from diverse backgrounds don’t “connect with the sport.”
“I can now go back into my community and be like, these are the things available, so start applying. If they can see somebody like themselves who has been through the process, they can identify with that.” Most notably, 50% of places are ringfenced for female applicants. This is due to the fact that only 22% of the cycling coaching workforce are female, and Asma has praised British Cycling for “doing more to get women involved.”
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