Matt Wales is a writer and gambolling summer child who won't even pretend to live a busily impressive life of dynamic go-getting for the purposes of this bio. He is the sole and founding member of the Birdo for President of Everything Society.
Netflix is reportedly looking to build upon its current, predominantly mobile-focused gaming offerings by introducing"higher-end" titles to its subscription catalogue - and is said to have had discussions about licensing a Grand Theft Auto game as part of the move.back in November 2021, with the release of five iOS and Android titles that could be downloaded and played as part of a Netflix subscription.
According to the publication, Netflix believes a more significant gaming presence will help it attract new subscribers and retain existing ones by giving them something to engage with between seasons of their favourite shows . It's a strategy that seems to be paying off, albeit slowly. The Wall Street Journal cites figures from app tracker Apptopia saying Netflix game downloads have risen from 30.4m to 70.5m in the last year. However, fewer than 1 per cent of Netflix's 238m subscribers are said to be playing its games daily and, more problematically, the current process of requiring users to download mobile games from their device's app store is creating a significant drop-off in engagement.
According to the the publication, the spectre of Google's failed Stadia has loomed large during internal meetings at Netflix, with some employees asking why the company"is looking to go deeper into a market where such a titan has failed". Google's Stadia did, of course, arrive in a blaze of publicity back in 2019, but the company opted to
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