Oki Sato, founder of prolific Japanese studio Nendo, reflects on past and present challenges – including designing Tokyo’s Olympic cauldron – and, for Wallpaper’s 25th Anniversary Issue �...
in 2006; the graphic simplicity of ‘Thin Black Table’, produced for Cappellini in 2011; and the staggered cube-like formation of Kashiyama Daikanyama, a luxury complex which opened in Tokyo two years ago.
Kashiyama Daikanyama commercial complex in Tokyo, completed in 2019, for the clothing company Onward.Beyond the mix of design innovations and technological tinkering, the studio had to contend with a pandemic, as well as surging public opposition and an endless will-it-won’t-it-happen countdown to the games – it’s clear that this project was as complex and sensitive as it was high-profile.
Sato is also all too aware that courage and hope are precisely what’s needed among a new generation of designers in Japan and beyond, who are juggling shifting global industry dynamics and the uncertainty of a pandemic with the challenges of launching their careers. ‘This may help to maintain a longer relationship between us,’ he explains. ‘In Japan in the past, you basically had to choose between being a freelance or a salaryman. But to take the pros from both sides and make their status more ambiguous gives designers more opportunity for growth and the chance to perform a wider range of activities.
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