Puglia-based furniture company Natuzzi is on a mission to save local olive trees from the advancement of Xylella, teaming up with NGO Save the Olives on fundraising initiatives that combine design ...
Puglia-based furniture company Natuzzi is on a mission to save local olive trees from the advancement of Xylella, teaming up with NGO Save the Olives on fundraising initiatives that combine design and responsibility towards nature
Terra pouffe by Marcantonio for Natuzzi, a special edition of which is now sold through Save the Olives, with the proceeds being donated to the NGO Italian furniture brand Natuzzi has deep roots in the southern region of Puglia: since the 1930s, the company has been based in the region, growing from a small upholstery workshop to a furniture giant.
‘Olive trees are not just trees: they represent a symbol where Apulian and Mediterranean cultures merge,’ observes Pasquale Junior. ‘In this area, there is the highest density of olive trees in the world, and many of them date back to Roman times.’Because of his family and his company’s links to Puglia, he felt compelled to help his land, teaming up with local NGO Save the Olives, whose mission is to research the disease, safeguard the monumental trees and to help reforest the area.
Natuzzi’s latest collection, ‘The Circle of Harmony – Second Life’, pays particular attention to the relationship between nature, local territory and society. ‘The goal is to give life to a more conscious design and production,’ explains Pasquale Junior. ‘A collection of targeted pieces, designed to last a lifetime, with the clean idea of reducing pollution, creating materials that live a precious second life: recycled, reused, rethought.
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