Morrisons: David Potts displayed steady nerve at helm of Bradford supermarket giant

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Morrisons: David Potts displayed steady nerve at helm of Bradford supermarket giant
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When William Murdoch Morrison and Hilda Morrison opened an egg and butter stall in Bradford market in 1899, they hoped to build a business that would secure their family's financial future.

“Mr Potts said there had been discussions about succession planning since the supermarket was bought by private equity firm CD&R in 2021. There were concerns at the time about the high levels of debt involved in the £7bn deal.

"Morrisons is somewhat squeezed in the middle with intense competition from Tesco’s sheer size as well as the rock bottom prices on offer from the German discounters.” The latest data, however, is positive. Morrisons revealed that total sales, excluding fuel, grew by 3.1 per cent to £3.8bn for the 13 weeks to July 30 and group like-for-like sales, excluding fuel and VAT, were up 2.9 per cent. This performance is due to Mr Potts’ steady hand on the tiller. He leaves Morrisons in better shape than when he arrived and provides Mr Baitiéh with a platform for sustainable growth.

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