Meta Targets Working Professionals with New $1,500 VR Headset

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Meta Targets Working Professionals with New $1,500 VR Headset
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Meta Platforms Inc. unveiled its newest virtual-reality headset on Tuesday, designed to entice creators and working professionals

eta Platforms Inc. unveiled its newest virtual-reality headset on Tuesday, a foray into the world of high-end VR devices designed to entice creators and working professionals to adopt Mark Zuckerberg’s vision for an immersive digital future.

“It’s work-focused,” Meta Chief Executive Officer Zuckerberg told a small group of reporters in late September. “The ideal customers for this [are] gonna be either people who just want the highest-end VR device—so enthusiasts, prosumer type folks — or people who are trying to get work done.” ahead of Tuesday’s announcement at the company’s annual Connect conference. Still, Meta’s research in developing virtual and augmented reality headsets is key to plans for the so-called metaverse, an immersive version of the internet where Zuckerberg hopes people will eventually work and play.

Meta is building other technology besides headsets that will play into this vision. While some advances, like the full-color mixed reality and facial-tracking technology, are already available, a lot of the innovations are much further off. That category includes things like easy-to-use 3D scanning so people can photograph or take a video of personal items and quickly upload digital versions of those items to a virtual world.

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