Constance Schwartz-Morini convinced Deion Sanders to become a head football coach. Now, “Boulder is the new Hollywood.”
that played for the College Football Playoff national championship last season.
— an Aflac ad co-starring Nick Saban; a new campaign for California Almonds; and a third, for KFC, which included his entire family.Sanders’ surgeries She graduated in the early 1990s in what she describes as the “dark ages” — as in pre-internet. She sought a career in advertising; she loved the creative element and was drawn to the idea of creating campaigns. She signed up with an employment agency, which pointed her toward an entry-level job with NFL Properties.
Schwartz-Morini worked at the NFL for a decade, eventually becoming the league’s director of television programming and entertainment marketing.“ taught me everything she knew, and there were certain lessons that she taught me that to this day that I pass on to everybody that has ever worked with us at SMAC,” Schwartz-Morini says.
That was about 14 years ago. In 2011, the Super Bowl and the Snooper Bowl were in Dallas. The league’s “NFL Honors” broadcast wanted to introduce the new Hall of Fame class, but Sanders, one of the candidates expected to be announced, was preoccupied. His team and Snoop’s team were playing amidst an unusual ice storm. As everyone shoveled snow off the field, the show producer pleaded with Schwartz-Morini to get Sanders over there.“I was like, ‘He’s in the middle of a game for his kids.
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