When the team from Performa Sports first met with Bruno, they got the impression he wasn't convinced they could help - that quickly changed
, a few common themes tend to crop up.
“Football today is crazily intense,” he explained on Brazilian podcast Tres na Area last year. “You play Wednesday, Saturday, Wednesday, Saturday. I want to know every little bit of information available. Guimaraes is Performa’s most high-profile client; he is also its most vocal cheerleader, having referenced Performa in numerous interviews over the last two years. He is not the only top-level footballer to employ a team of analysts, but few talk about the service quite so candidly.
Barthem, an analyst with a background in physical education, is Guimaraes’ main point of contact at the consultancy. He first came onto the player’s radar in 2018 when a video he posted on social media caught the eye of Guimaraes’ agent; when Barthem and another analyst, Rafael Marques, set up Performa in 2021, they pitched a more formal relationship.“The agent liked our work, but he said it would depend on what Bruno thought,” says Barthem. “So we put together a presentation.
In Guimaraes’ case, they kept things simple, focusing on one particular area of his game that they felt required improvement.
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